Rebecca Rosenberg

January 28, 2021

How to Be a Better Product Designer: Insights from 3 Decades of Working with Product Designers

Great product design is about creating intuitive objects. A great product is appealing, easy to use, and may even change your customer’s life for the better.  […]
January 5, 2021

4 Reasons to Invest in Market Research in 2021

If you find yourself trying to justify the ‘cost’ of marketing, stop right there. Always remember marketing is an investment, not a cost. We completely understand […]
December 22, 2020

4 Ways to Personalize Your Marketing Without Being Creepy

These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
December 4, 2020

Will These New Food and Beverage Industry Trends Stick Around?

We’re always watching industry trends. You could say it’s kinda ‘our thing’. When consumer needs shift, so do trends. Which has made 2020 an interesting year, […]
November 20, 2020
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How to Come Up with a Great Product Name

A product’s name is more than just a label. It’s the first impression on potential customers. It offers a window into your product’s use, value, and […]
November 5, 2020
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Going Beyond the Number – Using Net Promoter Score in Your Market Research

Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]
October 20, 2020
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Weathering the Storm: How to Adjust Your Marketing in Uncertain Times

We know everyone’s tired of hearing about COVID-19. If you never heard the words “unprecedented times” again, you’d be happy, right? We hear you….but this bears […]
October 2, 2020
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What Will Holiday Shopping Look Like in 2020?

The 2020 holiday season will look different from other years. Of course, none of us has a crystal ball, but the “COVID-19-effect” seems here to stay, […]
September 24, 2020
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4 Steps to Turn Your Data into Actionable Insights

Data is so big today that they literally call it “Big Data”. Given the numerous advanced analytics tools available, companies can extract all kinds of information […]
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