Rebecca Rosenberg

October 22, 2018

6 Signs You Might Need Market Research

Market research. Do I really need it? Do I need it now? What kind of ROI can I expect? If you’ve asked yourself these questions, you’re […]
October 8, 2018

Do You Know Who Your Competitors Are (And Why Should You Care)?

Your rivals actually push you to be better. Remember when Snapchat exploded onto the social media scene? They made a huge splash with younger users and […]
September 6, 2018

5 Ways Market Research Can Save You Money

You probably already know market research provides detailed and relevant information on things like consumer wants, needs, and spending behaviors. It’s the basis for competitor profiles […]
September 6, 2018

How to Use Research for a Successful Product Launch

Depending on who you ask, the product failure rate for consumer packaged goods (CPG) is anywhere between 70 – 90%.  The healthcare industry fares a little […]
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