Susan Marshall
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July 28, 2023
Brand loyalty has emerged as a dominant force among US consumers in 2023, with an overwhelming majority displaying a deep commitment to their favorite brands. The […]
July 28, 2023
We have been closely monitoring consumer behavior and shopping patterns to uncover the latest trends that will shape the 2023 holiday shopping season. As it is […]
July 28, 2023
In the ever-competitive business landscape, marketers understand the significance of establishing a strong brand identity. Advertising plays a crucial role in supporting and strengthening a brand […]
June 24, 2023
With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alternatives, private brands […]
June 23, 2023
In the realm of market research, interviews are powerful tools for gathering valuable insights from individuals. While traditional interview methods provide valuable information, incorporating projective techniques […]
June 23, 2023
In today’s fast-paced business landscape, market research has become an essential tool for organizations to understand their target markets, gain a competitive edge, and make informed […]
June 22, 2023
The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences and small-format stores to affordable alternatives […]
June 22, 2023
Did you know that there are almost 50 million influencers in the world? From fashion trendsetters to tech gurus and more, these creators are often considered […]
June 21, 2023
Generation Alpha refers to individuals born between 2013 and 2025. As of 2023, the oldest members of Gen Alpha are just entering their teenage years, and […]