Susan Marshall

July 28, 2023
Brand Loyalty

The Surging Tide of Brand Loyalty Among US Consumers in 2023

Brand loyalty has emerged as a dominant force among US consumers in 2023, with an overwhelming majority displaying a deep commitment to their favorite brands. The […]
July 28, 2023
Holiday Shopping Trends

Unwrapping the 2023 Holiday Shopping Trends

We have been closely monitoring consumer behavior and shopping patterns to uncover the latest trends that will shape the 2023 holiday shopping season. As it is […]
July 28, 2023
Brand Strategy

Leveraging Advertising and Market Research for a Strong Brand Strategy

In the ever-competitive business landscape, marketers understand the significance of establishing a strong brand identity. Advertising plays a crucial role in supporting and strengthening a brand […]
June 24, 2023
Private Brands

The Rise of Private Brands: Unveiling Consumer Shopping Preferences and Growth Potential

With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alternatives, private brands […]
June 23, 2023
projective techniques

Mastering the Art of Projective Techniques in Interviews

In the realm of market research, interviews are powerful tools for gathering valuable insights from individuals. While traditional interview methods provide valuable information, incorporating projective techniques […]
June 23, 2023
Market Research Strategy

Developing a Strong Market Research Strategy: Key Steps for Success

In today’s fast-paced business landscape, market research has become an essential tool for organizations to understand their target markets, gain a competitive edge, and make informed […]
June 22, 2023
Top Grocery Trends

Unveiling the Top Grocery Trends Shaping 2023: Adapting to Changing Times

The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences and small-format stores to affordable alternatives […]
June 22, 2023
Content Creators

The Power of Content Creators and Influencers: Understanding the Trends and Importance

Did you know that there are almost 50 million influencers in the world? From fashion trendsetters to tech gurus and more, these creators are often considered […]
June 21, 2023
Generation Alpha

Engaging with Generation Alpha

Generation Alpha refers to individuals born between 2013 and 2025. As of 2023, the oldest members of Gen Alpha are just entering their teenage years, and […]
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