Gayle Ireland

April 26, 2023

Knowing When to Adjust Your Marketing Message to Your Customers

In the past couple of years, consumers have experienced changes in inflation, unemployment, gas and food prices, and interest rates, all of which send mixed messages […]
September 27, 2018

Top 5 Benefits of Market Research

Market research drives smart business decisions and improves product strategy. It’s particularly beneficial when launching a new product, refining customer targeting, discovering more lucrative buyer profiles, […]
September 16, 2018

Marketing to Millennials – What the Data Tells Us

In order to market to a population, you first need to understand them. This has never been more true than with millennials. You might be thinking […]
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