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April 26, 2023
In the past couple of years, consumers have experienced changes in inflation, unemployment, gas and food prices, and interest rates, all of which send mixed messages […]
September 27, 2018
Market research drives smart business decisions and improves product strategy. It’s particularly beneficial when launching a new product, refining customer targeting, discovering more lucrative buyer profiles, […]
September 16, 2018
In order to market to a population, you first need to understand them. This has never been more true than with millennials. You might be thinking […]