July 28, 2023
Brand Strategy

Leveraging Advertising and Market Research for a Strong Brand Strategy

In the ever-competitive business landscape, marketers understand the significance of establishing a strong brand identity. Advertising plays a crucial role in supporting and strengthening a brand […]
April 26, 2023

Knowing When to Adjust Your Marketing Message to Your Customers

In the past couple of years, consumers have experienced changes in inflation, unemployment, gas and food prices, and interest rates, all of which send mixed messages […]
September 22, 2021
multicolored coats hanging in rack in retail store

Use Cases for Market Research in Retail

Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
September 6, 2021
smiling face painted on ground symbolizing happy customer experience

Using Market Research to Improve Customer Experience (with examples)

In an increasingly competitive landscape, customer experience is often what sets brands apart. And improving customer experience ultimately means more sales and growth. Providing a great […]
July 22, 2021
netflix logo rebranded

The What, Why, and How of a Successful Rebranding Strategy

Rebranding is a normal part of doing business. Major brands from Netflix to Airbnb to Dunkin’ Donuts (now simply Dunkin’) have successfully rebranded in the past. […]
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