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July 28, 2023
In the ever-competitive business landscape, marketers understand the significance of establishing a strong brand identity. Advertising plays a crucial role in supporting and strengthening a brand […]
April 26, 2023
In the past couple of years, consumers have experienced changes in inflation, unemployment, gas and food prices, and interest rates, all of which send mixed messages […]
September 22, 2021
Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
September 6, 2021
In an increasingly competitive landscape, customer experience is often what sets brands apart. And improving customer experience ultimately means more sales and growth. Providing a great […]
July 22, 2021
Rebranding is a normal part of doing business. Major brands from Netflix to Airbnb to Dunkin’ Donuts (now simply Dunkin’) have successfully rebranded in the past. […]