Business Operations
- All
- Branding
- Business Operations
- Case Studies
- competitive intelligence
- Consumer Packaged Goods
- Consumer Panels
- Content Marketing
- Customer Experience
- Customer Loyalty
- Data-Driven Marketing
- Focus Groups
- Market Research
- Market Segmentation
- Marketing Strategy
- Millennials
- Process Improvement
- Product Design
- Product Launch
- Product Naming
- Research Methodology
- Research Tips
- Retail Packaging
- Sports Marketing
- Target Marketing
- Trends
- Uncategorized
- Virtual Research Strategies
November 20, 2020
A product’s name is more than just a label. It’s the first impression on potential customers. It offers a window into your product’s use, value, and […]
November 5, 2020
Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]
October 20, 2020
We know everyone’s tired of hearing about COVID-19. If you never heard the words “unprecedented times” again, you’d be happy, right? We hear you….but this bears […]
October 2, 2020
The 2020 holiday season will look different from other years. Of course, none of us has a crystal ball, but the “COVID-19-effect” seems here to stay, […]
September 7, 2020
Economic downturns and other crises can spur bad business decisions. Whether a pandemic, a recession, or other unforeseen circumstances, tough times often lead to changes. If […]
August 11, 2020
“What should I look for in a market research company?” If that’s the first question that comes to mind when considering your options, you’re on the […]
May 21, 2020
Today’s shoppers (especially millennials) buy “the experience” as much as they buy the actual product. The same goes for today’s employees. Workers place a high value […]
May 7, 2020
You can’t be everything to everyone. We all know this to be true: in our careers, our relationships, our communities, and of course, in our marketing. […]
April 6, 2020
Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]