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October 18, 2021
What does your target audience really want? Market research is about finding the answer. While there are many useful methods, consumer panel research is a uniquely […]
September 22, 2021
Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
April 6, 2021
Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
January 28, 2021
Great product design is about creating intuitive objects. A great product is appealing, easy to use, and may even change your customer’s life for the better. […]
November 20, 2020
A product’s name is more than just a label. It’s the first impression on potential customers. It offers a window into your product’s use, value, and […]
October 21, 2019
After your product has been released into the wild, it’s time to observe through market research. You’ve created something, but how does it work when people […]
September 9, 2019
We’ve all been there – standing in the wine aisle, paralyzed by a sea of Sauvignon. With a price point and flavor in mind and still […]
March 5, 2019
Product design research can mean the difference between a good product and a great one. Going from good to great can put you ahead of competitors […]
January 7, 2019
It’s hard to imagine a product that’s plainer, more vanilla, more boring than paper. The longest shelves in any office supply store are dedicated to plain […]