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October 18, 2021
What does your target audience really want? Market research is about finding the answer. While there are many useful methods, consumer panel research is a uniquely […]
April 6, 2021
Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
December 22, 2020
These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
April 25, 2020
If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age. Word-of-mouth […]
April 6, 2020
Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]
March 17, 2020
Asking your customers what they think is key to improving business performance. Market research in the form of customer feedback can provide insight into product features, […]