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August 24, 2021
You’ve probably heard about the death of third-party cookies, the “cookieless future,” and the growing importance of first-party data. Earlier this year, Google announced plans to […]
May 27, 2021
Capturing customers’ attention and business is harder than ever. In such a competitive market, standing out takes more than a cool product or reliable service. It […]
May 5, 2021
Privacy rules are getting stricter as protecting customer data becomes more important. Here’s what marketers can do to adapt and comply. Collecting user data for use […]
December 22, 2020
These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
October 20, 2020
We know everyone’s tired of hearing about COVID-19. If you never heard the words “unprecedented times” again, you’d be happy, right? We hear you….but this bears […]
April 25, 2020
If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age. Word-of-mouth […]
February 5, 2020
Women play an enormous role in the economy, and yet many companies struggle to effectively reach this powerful block of consumers. Strong market research has to […]
October 21, 2019
After your product has been released into the wild, it’s time to observe through market research. You’ve created something, but how does it work when people […]
February 18, 2019
If you’re like most content marketers, you’re always on the lookout for new and fresh content ideas. If your company has recently performed market research, customer […]