Customer Loyalty
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July 28, 2023
Brand loyalty has emerged as a dominant force among US consumers in 2023, with an overwhelming majority displaying a deep commitment to their favorite brands. The […]
October 18, 2021
What does your target audience really want? Market research is about finding the answer. While there are many useful methods, consumer panel research is a uniquely […]
September 22, 2021
Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
September 6, 2021
In an increasingly competitive landscape, customer experience is often what sets brands apart. And improving customer experience ultimately means more sales and growth. Providing a great […]
June 17, 2021
A stellar customer experience can take your company from good to great. Research from McKinsey suggests brands that can improve the customer journey will experience 10 […]
December 22, 2020
These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
November 5, 2020
Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]