Data-Driven Marketing

August 25, 2020
how to avoid survey fatigue and keep customers engaged

Survey Fatigue is Real: 3 Tips to Keep Customers Engaged

It’s never been easier to reach out to customers. Your website, Google reviews, email, and social media are all effective channels for customer interaction and requesting […]
August 11, 2020
picture of two arms reaching out to shake hands, how to choose a market research partner

How to Find the Best Fit When Choosing a Market Research Company

“What should I look for in a market research company?” If that’s the first question that comes to mind when considering your options, you’re on the […]
May 7, 2020
market segmentation strategies, market research

Market Segmentation Strategies for Targeting Your Ideal Customer

You can’t be everything to everyone.  We all know this to be true: in our careers, our relationships, our communities, and of course, in our marketing. […]
April 25, 2020
converting customers to brand advocates through market research

3 Secrets for Converting Customers to Brand Advocates

If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age.  Word-of-mouth […]
March 3, 2020

Get Deeper Insights with a Customized Market Research Project

How is your company going about your market research–Instagram polls? Customer satisfaction surveys? How’s that working out for you? To truly move the needle for your […]
February 18, 2020

How to Choose the Best Market Research Partner

Choosing a reputable market research company can be a challenge. You may have questions about cost, scope, and how to make the most of the partnership. […]
January 15, 2020

Market Research: Expectations vs Reality

5 Common Market Research Myths Explained  What if you could predict, with a large degree of accuracy, the success or failure of your next product? If […]
January 2, 2020

How Market Research Data is Driving ROI for Brands

Using data analytics and market research to support well-informed business decisions is a sure-fire way to see positive results. In fact, nearly nine out of ten […]
October 21, 2019
group of hands painted red forming a heart shape - market research to grow your business and gain fans

How 5 Major Companies Used Market Research to Grow Their Business (and Win Loyal Fans)

After your product has been released into the wild, it’s time to observe through market research. You’ve created something, but how does it work when people […]
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