Data-Driven Marketing
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September 24, 2019
So you’re ready to dive in and conduct market research. You’re excited to learn insights about your competitors, uncover your customers’ preferences, and unlock valuable consumer […]
August 15, 2019
Identifying essential data is key to a thriving business. It’s more than just a question of sales – although your sales will benefit. Harnessing commercially relevant […]
July 17, 2019
Market researchers use every tool in the shed to gather valuable information about customers. They listen on social media, send out email surveys, and ask for […]
May 20, 2019
There are many ways to do market research. However businesses mostly use a combination of the following common methods: surveys, focus groups, personal interviews, and product […]
April 22, 2019
Data, information, insight… What’s the difference? For those of us that work in research and analytics, this seems like a silly question. We’re up to our […]
April 9, 2019
Finding the appropriate respondents for your research matters. You can ask questions all day, but it won’t get you anywhere if you’re asking the wrong people. […]
January 21, 2019
Whether you’re a marketer trying to sell your CEO on the value of a sports sponsorship or a sports entity hoping to entice sponsors – you’ve […]
January 7, 2019
It’s hard to imagine a product that’s plainer, more vanilla, more boring than paper. The longest shelves in any office supply store are dedicated to plain […]
December 3, 2018
There was a time when agency creative directors and researchers never spoke. Didn’t even shake hands. But in today’s data-driven marketing world, that kind of attitude […]