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July 5, 2021
It’s an exciting time to be in the market research industry. Technologies and tools are constantly improving, and there’s more data available than ever before. Of […]
June 17, 2021
A stellar customer experience can take your company from good to great. Research from McKinsey suggests brands that can improve the customer journey will experience 10 […]
November 20, 2020
A product’s name is more than just a label. It’s the first impression on potential customers. It offers a window into your product’s use, value, and […]
November 5, 2020
Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]
August 25, 2020
It’s never been easier to reach out to customers. Your website, Google reviews, email, and social media are all effective channels for customer interaction and requesting […]
August 11, 2020
“What should I look for in a market research company?” If that’s the first question that comes to mind when considering your options, you’re on the […]
May 21, 2020
Today’s shoppers (especially millennials) buy “the experience” as much as they buy the actual product. The same goes for today’s employees. Workers place a high value […]
April 25, 2020
If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age. Word-of-mouth […]
April 6, 2020
Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]