Market Research

June 24, 2023
Private Brands

The Rise of Private Brands: Unveiling Consumer Shopping Preferences and Growth Potential

With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alternatives, private brands […]
June 23, 2023
projective techniques

Mastering the Art of Projective Techniques in Interviews

In the realm of market research, interviews are powerful tools for gathering valuable insights from individuals. While traditional interview methods provide valuable information, incorporating projective techniques […]
June 23, 2023
Market Research Strategy

Developing a Strong Market Research Strategy: Key Steps for Success

In today’s fast-paced business landscape, market research has become an essential tool for organizations to understand their target markets, gain a competitive edge, and make informed […]
June 20, 2023
Market Research Trends

Top Market Research Trends in 2023

The world of market research is continuing to evolve rapidly, driven by advancements in technology and changing consumer behaviors. Keeping up with these changes is critical […]
June 19, 2023
ChatGPT for Market Research

ChatGPT Applications for Market Research

ChatGPT is a powerful language model that is designed to simulate human-like conversations. It is based on the GPT-3.5 architecture, which is one of the most […]
October 18, 2021

Your Guide to Market Research with Consumer Panels

What does your target audience really want? Market research is about finding the answer.  While there are many useful methods, consumer panel research is a uniquely […]
October 5, 2021

7 Use Cases for Market Research in Manufacturing

The current worth of the manufacturing industry in the United states is about $5.9 trillion. And while market research is valuable – and frankly, necessary – […]
September 22, 2021
multicolored coats hanging in rack in retail store

Use Cases for Market Research in Retail

Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
September 6, 2021
smiling face painted on ground symbolizing happy customer experience

Using Market Research to Improve Customer Experience (with examples)

In an increasingly competitive landscape, customer experience is often what sets brands apart. And improving customer experience ultimately means more sales and growth. Providing a great […]
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