With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alternatives, private brands […]
In the realm of market research, interviews are powerful tools for gathering valuable insights from individuals. While traditional interview methods provide valuable information, incorporating projective techniques […]
In today’s fast-paced business landscape, market research has become an essential tool for organizations to understand their target markets, gain a competitive edge, and make informed […]
The world of market research is continuing to evolve rapidly, driven by advancements in technology and changing consumer behaviors. Keeping up with these changes is critical […]
ChatGPT is a powerful language model that is designed to simulate human-like conversations. It is based on the GPT-3.5 architecture, which is one of the most […]
What does your target audience really want? Market research is about finding the answer. While there are many useful methods, consumer panel research is a uniquely […]
The current worth of the manufacturing industry in the United states is about $5.9 trillion. And while market research is valuable – and frankly, necessary – […]
Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
In an increasingly competitive landscape, customer experience is often what sets brands apart. And improving customer experience ultimately means more sales and growth. Providing a great […]