Market Research

September 7, 2020
line of people with shopping carts entering store, marketing strategy crisis

The #1 Marketing Mistake to Make In an Economic Downturn

Economic downturns and other crises can spur bad business decisions. Whether a pandemic, a recession, or other unforeseen circumstances, tough times often lead to changes. If […]
August 25, 2020
how to avoid survey fatigue and keep customers engaged

Survey Fatigue is Real: 3 Tips to Keep Customers Engaged

It’s never been easier to reach out to customers. Your website, Google reviews, email, and social media are all effective channels for customer interaction and requesting […]
August 11, 2020
picture of two arms reaching out to shake hands, how to choose a market research partner

How to Find the Best Fit When Choosing a Market Research Company

“What should I look for in a market research company?” If that’s the first question that comes to mind when considering your options, you’re on the […]
May 7, 2020
market segmentation strategies, market research

Market Segmentation Strategies for Targeting Your Ideal Customer

You can’t be everything to everyone.  We all know this to be true: in our careers, our relationships, our communities, and of course, in our marketing. […]
April 25, 2020
converting customers to brand advocates through market research

3 Secrets for Converting Customers to Brand Advocates

If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age.  Word-of-mouth […]
April 6, 2020
market research and social distancing - strategies for virtual research

Long-Distance Relationships: Virtual Strategies for Conducting Market Research Safely During Coronavirus

Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]
March 17, 2020

5 Ways to Find Participants for Your Market Research

Asking your customers what they think is key to improving business performance. Market research in the form of customer feedback can provide insight into product features, […]
March 3, 2020

Get Deeper Insights with a Customized Market Research Project

How is your company going about your market research–Instagram polls? Customer satisfaction surveys? How’s that working out for you? To truly move the needle for your […]
February 18, 2020

How to Choose the Best Market Research Partner

Choosing a reputable market research company can be a challenge. You may have questions about cost, scope, and how to make the most of the partnership. […]
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