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February 5, 2020
Women play an enormous role in the economy, and yet many companies struggle to effectively reach this powerful block of consumers. Strong market research has to […]
January 15, 2020
5 Common Market Research Myths Explained What if you could predict, with a large degree of accuracy, the success or failure of your next product? If […]
October 23, 2019
Many companies are choosing to do market research in Charlotte and for good reason. The “Queen City” is one of the country’s fastest-growing metropolises. Its vibrant […]
October 21, 2019
After your product has been released into the wild, it’s time to observe through market research. You’ve created something, but how does it work when people […]
September 24, 2019
So you’re ready to dive in and conduct market research. You’re excited to learn insights about your competitors, uncover your customers’ preferences, and unlock valuable consumer […]
September 9, 2019
We’ve all been there – standing in the wine aisle, paralyzed by a sea of Sauvignon. With a price point and flavor in mind and still […]
August 27, 2019
Focus groups are an immensely valuable tool for gathering feedback and ideas to improve a company’s product, service, or knowledge of their customers. Voccii® has over […]
August 15, 2019
Identifying essential data is key to a thriving business. It’s more than just a question of sales – although your sales will benefit. Harnessing commercially relevant […]
July 17, 2019
Market researchers use every tool in the shed to gather valuable information about customers. They listen on social media, send out email surveys, and ask for […]