Market Research

February 5, 2020

5 Mistakes in Marketing to Women

Women play an enormous role in the economy, and yet many companies struggle to effectively reach this powerful block of consumers. Strong market research has to […]
January 15, 2020

Market Research: Expectations vs Reality

5 Common Market Research Myths Explained  What if you could predict, with a large degree of accuracy, the success or failure of your next product? If […]
October 23, 2019
market research focus group charlotte

Why Charlotte is a Great Place to Conduct Market Research

Many companies are choosing to do market research in Charlotte and for good reason. The “Queen City” is one of the country’s fastest-growing metropolises. Its vibrant […]
October 21, 2019
group of hands painted red forming a heart shape - market research to grow your business and gain fans

How 5 Major Companies Used Market Research to Grow Their Business (and Win Loyal Fans)

After your product has been released into the wild, it’s time to observe through market research. You’ve created something, but how does it work when people […]
September 24, 2019
group of primary research participants in an auditorium

Why Primary Research is Essential to Business Projects

So you’re ready to dive in and conduct market research. You’re excited to learn insights about your competitors, uncover your customers’ preferences, and unlock valuable consumer […]
September 9, 2019
six wine bottles with different labels (product packaging) standing in a row

The Secret to Selling Wine is an Enticing Label (Why Product Packaging Matters)

We’ve all been there – standing in the wine aisle, paralyzed by a sea of Sauvignon. With a price point and flavor in mind and still […]
August 27, 2019

How to Run a Successful Focus Group

Focus groups are an immensely valuable tool for gathering feedback and ideas to improve a company’s product, service, or knowledge of their customers.  Voccii® has over […]
August 15, 2019

Have You Thought About These 9 Key Sales and Marketing Analytics?

Identifying essential data is key to a thriving business. It’s more than just a question of sales – although your sales will benefit. Harnessing commercially relevant […]
July 17, 2019
man on customer support team wearing headphones looking at laptop

Using Customer Service Teams in Market Research Initiatives

Market researchers use every tool in the shed to gather valuable information about customers. They listen on social media, send out email surveys, and ask for […]
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