Marketing Strategy

January 5, 2021

4 Reasons to Invest in Market Research in 2021

If you find yourself trying to justify the ‘cost’ of marketing, stop right there. Always remember marketing is an investment, not a cost. We completely understand […]
December 22, 2020

4 Ways to Personalize Your Marketing Without Being Creepy

These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
November 5, 2020
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Going Beyond the Number – Using Net Promoter Score in Your Market Research

Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]
October 2, 2020
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What Will Holiday Shopping Look Like in 2020?

The 2020 holiday season will look different from other years. Of course, none of us has a crystal ball, but the “COVID-19-effect” seems here to stay, […]
September 24, 2020
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4 Steps to Turn Your Data into Actionable Insights

Data is so big today that they literally call it “Big Data”. Given the numerous advanced analytics tools available, companies can extract all kinds of information […]
September 7, 2020
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The #1 Marketing Mistake to Make In an Economic Downturn

Economic downturns and other crises can spur bad business decisions. Whether a pandemic, a recession, or other unforeseen circumstances, tough times often lead to changes. If […]
August 25, 2020
how to avoid survey fatigue and keep customers engaged

Survey Fatigue is Real: 3 Tips to Keep Customers Engaged

It’s never been easier to reach out to customers. Your website, Google reviews, email, and social media are all effective channels for customer interaction and requesting […]
August 11, 2020
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How to Find the Best Fit When Choosing a Market Research Company

“What should I look for in a market research company?” If that’s the first question that comes to mind when considering your options, you’re on the […]
May 7, 2020
market segmentation strategies, market research

Market Segmentation Strategies for Targeting Your Ideal Customer

You can’t be everything to everyone.  We all know this to be true: in our careers, our relationships, our communities, and of course, in our marketing. […]
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