Millennials
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May 21, 2020
Today’s shoppers (especially millennials) buy “the experience” as much as they buy the actual product. The same goes for today’s employees. Workers place a high value […]
May 7, 2020
You can’t be everything to everyone. We all know this to be true: in our careers, our relationships, our communities, and of course, in our marketing. […]
April 25, 2020
If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age. Word-of-mouth […]
March 17, 2020
Asking your customers what they think is key to improving business performance. Market research in the form of customer feedback can provide insight into product features, […]
September 16, 2018
In order to market to a population, you first need to understand them. This has never been more true than with millennials. You might be thinking […]