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October 5, 2021
The current worth of the manufacturing industry in the United states is about $5.9 trillion. And while market research is valuable – and frankly, necessary – […]
September 22, 2021
Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
August 24, 2021
You’ve probably heard about the death of third-party cookies, the “cookieless future,” and the growing importance of first-party data. Earlier this year, Google announced plans to […]
August 10, 2021
Data-driven marketing has been proven to increase ROI, which is why data is such an important resource for marketers today. The “right” type of data will […]
April 27, 2021
The term “agile” is a relatively new addition to the market research industry. The principles of agile philosophy stem from the software development industry, but now […]
April 6, 2021
Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
February 23, 2021
The better you understand your competitors, the better chance you have of beating them. It’s not a new concept, but when’s the last time you ran […]
January 28, 2021
Great product design is about creating intuitive objects. A great product is appealing, easy to use, and may even change your customer’s life for the better. […]
November 5, 2020
Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]