Product Design

October 18, 2021

Your Guide to Market Research with Consumer Panels

What does your target audience really want? Market research is about finding the answer.  While there are many useful methods, consumer panel research is a uniquely […]
April 6, 2021
shopping cart in grocery store using shop-alongs in online research

Using Mobile Shop-Alongs to Conduct Safe Online Market Research in 2021

Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
February 23, 2021

What Is A Competitive Analysis And When You Should Use One

The better you understand your competitors, the better chance you have of beating them. It’s not a new concept, but when’s the last time you ran […]
January 28, 2021

How to Be a Better Product Designer: Insights from 3 Decades of Working with Product Designers

Great product design is about creating intuitive objects. A great product is appealing, easy to use, and may even change your customer’s life for the better.  […]
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