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February 5, 2019
Before you can make money selling a new product or service, you need to answer some big questions. Who will you sell to? Do those people […]
January 7, 2019
It’s hard to imagine a product that’s plainer, more vanilla, more boring than paper. The longest shelves in any office supply store are dedicated to plain […]
December 17, 2018
We’re all for doing-it-yourself – when it makes sense. If you can fix your own water heater and save some money, more power to you. And […]
December 3, 2018
There was a time when agency creative directors and researchers never spoke. Didn’t even shake hands. But in today’s data-driven marketing world, that kind of attitude […]
November 5, 2018
Good packaging is vital for any brand with a product to sell. But what makes retail packaging “good”? Trends in packaging come and go and sometimes, […]
October 22, 2018
Market research. Do I really need it? Do I need it now? What kind of ROI can I expect? If you’ve asked yourself these questions, you’re […]
October 8, 2018
Your rivals actually push you to be better. Remember when Snapchat exploded onto the social media scene? They made a huge splash with younger users and […]
September 27, 2018
Market research drives smart business decisions and improves product strategy. It’s particularly beneficial when launching a new product, refining customer targeting, discovering more lucrative buyer profiles, […]
September 6, 2018
Depending on who you ask, the product failure rate for consumer packaged goods (CPG) is anywhere between 70 – 90%. The healthcare industry fares a little […]