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August 10, 2021
Data-driven marketing has been proven to increase ROI, which is why data is such an important resource for marketers today. The “right” type of data will […]
July 5, 2021
It’s an exciting time to be in the market research industry. Technologies and tools are constantly improving, and there’s more data available than ever before. Of […]
April 27, 2021
The term “agile” is a relatively new addition to the market research industry. The principles of agile philosophy stem from the software development industry, but now […]
April 6, 2021
Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
February 23, 2021
The better you understand your competitors, the better chance you have of beating them. It’s not a new concept, but when’s the last time you ran […]
December 22, 2020
These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
November 20, 2020
A product’s name is more than just a label. It’s the first impression on potential customers. It offers a window into your product’s use, value, and […]
November 5, 2020
Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]
April 25, 2020
If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age. Word-of-mouth […]