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August 24, 2021
You’ve probably heard about the death of third-party cookies, the “cookieless future,” and the growing importance of first-party data. Earlier this year, Google announced plans to […]
May 27, 2021
Capturing customers’ attention and business is harder than ever. In such a competitive market, standing out takes more than a cool product or reliable service. It […]
May 5, 2021
Privacy rules are getting stricter as protecting customer data becomes more important. Here’s what marketers can do to adapt and comply. Collecting user data for use […]
April 27, 2021
The term “agile” is a relatively new addition to the market research industry. The principles of agile philosophy stem from the software development industry, but now […]
April 6, 2021
Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
February 9, 2021
Thanks to new technologies and changing global markets, digital marketing is one of the fastest-growing sectors in 2021. The market research industry is experiencing a similar […]
December 22, 2020
These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
November 20, 2020
A product’s name is more than just a label. It’s the first impression on potential customers. It offers a window into your product’s use, value, and […]
November 5, 2020
Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]