Research Tips

August 25, 2020
how to avoid survey fatigue and keep customers engaged

Survey Fatigue is Real: 3 Tips to Keep Customers Engaged

It’s never been easier to reach out to customers. Your website, Google reviews, email, and social media are all effective channels for customer interaction and requesting […]
April 6, 2020
market research and social distancing - strategies for virtual research

Long-Distance Relationships: Virtual Strategies for Conducting Market Research Safely During Coronavirus

Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]
March 17, 2020

5 Ways to Find Participants for Your Market Research

Asking your customers what they think is key to improving business performance. Market research in the form of customer feedback can provide insight into product features, […]
March 3, 2020

Get Deeper Insights with a Customized Market Research Project

How is your company going about your market research–Instagram polls? Customer satisfaction surveys? How’s that working out for you? To truly move the needle for your […]
February 18, 2020

How to Choose the Best Market Research Partner

Choosing a reputable market research company can be a challenge. You may have questions about cost, scope, and how to make the most of the partnership. […]
February 5, 2020

5 Mistakes in Marketing to Women

Women play an enormous role in the economy, and yet many companies struggle to effectively reach this powerful block of consumers. Strong market research has to […]
October 23, 2019
market research focus group charlotte

Why Charlotte is a Great Place to Conduct Market Research

Many companies are choosing to do market research in Charlotte and for good reason. The “Queen City” is one of the country’s fastest-growing metropolises. Its vibrant […]
September 24, 2019
group of primary research participants in an auditorium

Why Primary Research is Essential to Business Projects

So you’re ready to dive in and conduct market research. You’re excited to learn insights about your competitors, uncover your customers’ preferences, and unlock valuable consumer […]
August 27, 2019

How to Run a Successful Focus Group

Focus groups are an immensely valuable tool for gathering feedback and ideas to improve a company’s product, service, or knowledge of their customers.  Voccii® has over […]
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