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June 21, 2023
Generation Alpha refers to individuals born between 2013 and 2025. As of 2023, the oldest members of Gen Alpha are just entering their teenage years, and […]
July 22, 2021
Rebranding is a normal part of doing business. Major brands from Netflix to Airbnb to Dunkin’ Donuts (now simply Dunkin’) have successfully rebranded in the past. […]
December 22, 2020
These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
October 20, 2020
We know everyone’s tired of hearing about COVID-19. If you never heard the words “unprecedented times” again, you’d be happy, right? We hear you….but this bears […]
August 25, 2020
It’s never been easier to reach out to customers. Your website, Google reviews, email, and social media are all effective channels for customer interaction and requesting […]
May 7, 2020
You can’t be everything to everyone. We all know this to be true: in our careers, our relationships, our communities, and of course, in our marketing. […]
April 25, 2020
If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age. Word-of-mouth […]
March 17, 2020
Asking your customers what they think is key to improving business performance. Market research in the form of customer feedback can provide insight into product features, […]
February 5, 2020
Women play an enormous role in the economy, and yet many companies struggle to effectively reach this powerful block of consumers. Strong market research has to […]