Target Marketing

October 23, 2019
market research focus group charlotte

Why Charlotte is a Great Place to Conduct Market Research

Many companies are choosing to do market research in Charlotte and for good reason. The “Queen City” is one of the country’s fastest-growing metropolises. Its vibrant […]
October 21, 2019
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How 5 Major Companies Used Market Research to Grow Their Business (and Win Loyal Fans)

After your product has been released into the wild, it’s time to observe through market research. You’ve created something, but how does it work when people […]
September 24, 2019
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Why Primary Research is Essential to Business Projects

So you’re ready to dive in and conduct market research. You’re excited to learn insights about your competitors, uncover your customers’ preferences, and unlock valuable consumer […]
August 27, 2019

How to Run a Successful Focus Group

Focus groups are an immensely valuable tool for gathering feedback and ideas to improve a company’s product, service, or knowledge of their customers.  Voccii® has over […]
February 18, 2019

Get More from Your Research – How to Use Your Insights as Content Marketing Materials

If you’re like most content marketers, you’re always on the lookout for new and fresh content ideas. If your company has recently performed market research, customer […]
February 5, 2019

Quick Guide to Determining Your Market Demand

Before you can make money selling a new product or service, you need to answer some big questions. Who will you sell to? Do those people […]
January 7, 2019

How to Sell a Boring Product: Finding Brand Differentiators Where You Least Expect Them

It’s hard to imagine a product that’s plainer, more vanilla, more boring than paper. The longest shelves in any office supply store are dedicated to plain […]
December 17, 2018

Now Tell Me the Truth – Top 10 Reasons to Use a Market Research Company

We’re all for doing-it-yourself – when it makes sense. If you can fix your own water heater and save some money, more power to you. And […]
December 3, 2018

Data-Driven Marketing – 3 Real Life Examples of How Data Fuels Creative Decisions

There was a time when agency creative directors and researchers never spoke. Didn’t even shake hands. But in today’s data-driven marketing world, that kind of attitude […]
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