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July 28, 2023
We have been closely monitoring consumer behavior and shopping patterns to uncover the latest trends that will shape the 2023 holiday shopping season. As it is […]
June 22, 2023
The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences and small-format stores to affordable alternatives […]
June 22, 2023
Did you know that there are almost 50 million influencers in the world? From fashion trendsetters to tech gurus and more, these creators are often considered […]
August 24, 2021
You’ve probably heard about the death of third-party cookies, the “cookieless future,” and the growing importance of first-party data. Earlier this year, Google announced plans to […]
August 10, 2021
Data-driven marketing has been proven to increase ROI, which is why data is such an important resource for marketers today. The “right” type of data will […]
July 22, 2021
Rebranding is a normal part of doing business. Major brands from Netflix to Airbnb to Dunkin’ Donuts (now simply Dunkin’) have successfully rebranded in the past. […]
April 27, 2021
The term “agile” is a relatively new addition to the market research industry. The principles of agile philosophy stem from the software development industry, but now […]
March 23, 2021
As Charlotte-based market research consultants, we have the opportunity to work with innovative local, national, and global brands. Great business conditions and relatively low cost of […]
February 9, 2021
Thanks to new technologies and changing global markets, digital marketing is one of the fastest-growing sectors in 2021. The market research industry is experiencing a similar […]