July 28, 2023
Holiday Shopping Trends

Unwrapping the 2023 Holiday Shopping Trends

We have been closely monitoring consumer behavior and shopping patterns to uncover the latest trends that will shape the 2023 holiday shopping season. As it is […]
June 22, 2023
Top Grocery Trends

Unveiling the Top Grocery Trends Shaping 2023: Adapting to Changing Times

The grocery industry has been navigating through challenging times, experiencing shifts in consumer behavior and economic headwinds. From immersive experiences and small-format stores to affordable alternatives […]
June 22, 2023
Content Creators

The Power of Content Creators and Influencers: Understanding the Trends and Importance

Did you know that there are almost 50 million influencers in the world? From fashion trendsetters to tech gurus and more, these creators are often considered […]
August 24, 2021
people sitting around table at company marketing conference room discussing third-party cookies

How Marketers Can Thrive Without Third-party Cookies

You’ve probably heard about the death of third-party cookies, the “cookieless future,” and the growing importance of first-party data. Earlier this year, Google announced plans to […]
August 10, 2021
person touching tablet what is first-party data

What Is First-Party Data, Second Party-Data, and Third-Party Data?

Data-driven marketing has been proven to increase ROI, which is why data is such an important resource for marketers today. The “right” type of data will […]
July 22, 2021
netflix logo rebranded

The What, Why, and How of a Successful Rebranding Strategy

Rebranding is a normal part of doing business. Major brands from Netflix to Airbnb to Dunkin’ Donuts (now simply Dunkin’) have successfully rebranded in the past. […]
April 27, 2021
pictures of post it notes saying to do, doing, done, how to do agile market research

How to Do Agile Market Research

The term “agile” is a relatively new addition to the market research industry. The principles of agile philosophy stem from the software development industry, but now […]
March 23, 2021

Charlotte Business Growth Snapshot: 7 Industries to Watch Right Now

As Charlotte-based market research consultants, we have the opportunity to work with innovative local, national, and global brands. Great business conditions and relatively low cost of […]
February 9, 2021
man holding phone sitting at computer market research trends for 2021

4 Top Market Research Trends To Look For In 2021

Thanks to new technologies and changing global markets, digital marketing is one of the fastest-growing sectors in 2021. The market research industry is experiencing a similar […]
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