Virtual Research Strategies

April 6, 2021
shopping cart in grocery store using shop-alongs in online research

Using Mobile Shop-Alongs to Conduct Safe Online Market Research in 2021

Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
February 9, 2021
man holding phone sitting at computer market research trends for 2021

4 Top Market Research Trends To Look For In 2021

Thanks to new technologies and changing global markets, digital marketing is one of the fastest-growing sectors in 2021. The market research industry is experiencing a similar […]
November 5, 2020
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Going Beyond the Number – Using Net Promoter Score in Your Market Research

Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]
September 24, 2020
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4 Steps to Turn Your Data into Actionable Insights

Data is so big today that they literally call it “Big Data”. Given the numerous advanced analytics tools available, companies can extract all kinds of information […]
May 21, 2020
ways to improve the employee experience market research

5 Easy Ways to Improve the Employee Experience

Today’s shoppers (especially millennials) buy “the experience” as much as they buy the actual product. The same goes for today’s employees. Workers place a high value […]
April 6, 2020
market research and social distancing - strategies for virtual research

Long-Distance Relationships: Virtual Strategies for Conducting Market Research Safely During Coronavirus

Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]
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