market research

July 28, 2023
Brand Strategy

Leveraging Advertising and Market Research for a Strong Brand Strategy

In the ever-competitive business landscape, marketers understand the significance of establishing a strong brand identity. Advertising plays a crucial role in supporting and strengthening a brand […]
June 24, 2023
Private Brands

The Rise of Private Brands: Unveiling Consumer Shopping Preferences and Growth Potential

With the economic downturn since COVID-19, private brands have experienced a remarkable surge in popularity within the US marketplace. Once seen as generic alternatives, private brands […]
June 23, 2023
Market Research Strategy

Developing a Strong Market Research Strategy: Key Steps for Success

In today’s fast-paced business landscape, market research has become an essential tool for organizations to understand their target markets, gain a competitive edge, and make informed […]
May 5, 2021
blue spraypainted padlock on fence, new, stricter privacy rules for protecting customer data

Protecting Customer Data in a Privacy-First Web – What it Means for Marketers

Privacy rules are getting stricter as protecting customer data becomes more important. Here’s what marketers can do to adapt and comply. Collecting user data for use […]
April 27, 2021
pictures of post it notes saying to do, doing, done, how to do agile market research

How to Do Agile Market Research

The term “agile” is a relatively new addition to the market research industry. The principles of agile philosophy stem from the software development industry, but now […]
April 6, 2020
market research and social distancing - strategies for virtual research

Long-Distance Relationships: Virtual Strategies for Conducting Market Research Safely During Coronavirus

Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]
January 2, 2020

How Market Research Data is Driving ROI for Brands

Using data analytics and market research to support well-informed business decisions is a sure-fire way to see positive results. In fact, nearly nine out of ten […]
November 7, 2019

Sustainability is Driving Food Packaging – How Will Your Brand Respond?

Sustainability has gained priority across nearly every industry, as consumers embrace making environmentally-friendly choices. According to a Nielsen Holdings study, 55% of respondents will pay extra […]
April 22, 2019
lightbulb data vs information vs insight

Data vs Information vs Insight

Data, information, insight… What’s the difference? For those of us that work in research and analytics, this seems like a silly question. We’re up to our […]
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