product launch

November 5, 2018
market research consumer packaged goods retail packaging

30 Years of Research Reveals Best Practices in Retail Packaging

Good packaging is vital for any brand with a product to sell. But what makes retail packaging “good”? Trends in packaging come and go and sometimes, […]
October 22, 2018

6 Signs You Might Need Market Research

Market research. Do I really need it? Do I need it now? What kind of ROI can I expect? If you’ve asked yourself these questions, you’re […]
September 6, 2018

How to Use Research for a Successful Product Launch

Depending on who you ask, the product failure rate for consumer packaged goods (CPG) is anywhere between 70 – 90%.  The healthcare industry fares a little […]
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