We’re all for doing-it-yourself – when it makes sense. If you can fix your own water heater and save some money, more power to you. And what’s more gratifying than making your own Halloween costume or Christmas decorations?
But there’s a time and a place for DIY. We’ve all seen that homemade Halloween costume gone very, very wrong.
When it comes to business research, it’s tempting to try and go it alone. Asking a few questions about your brand or product seems easy on the surface. But when your company’s revenue, market share, or reputation is at stake – it might not be the best time to wing it.
Here are our top 10 reasons why market research is best performed by a professional market research company:
For those times when internal research (or “DIY research”) simply won’t get you where you need to go – you have options. A research firm can help if you’re considering a new direction, responding to a competitor, trying to save a failing business or product, or simply don’t know where to begin.