Why Charlotte is a Great Place to Conduct Market Research

Many companies are choosing to do market research in Charlotte and for good reason. The “Queen City” is one of the country’s fastest-growing metropolises. Its vibrant community, great climate, and thriving economy make Charlotte a great environment for conducting market research. 

Why Charlotte 

Are you looking for the right place to conduct corporate market research? Many companies look to Charlotte, with its blend of big-city excitement and small-town charm. 

Population Growth & Diversity 

With a net total of 44 people moving to the city every day, Charlotte ranked as the 16th most populous city in the US in 2018. The 16-county metropolitan area boasts a population of over 2.5 million people; it’s demographics closely match those of the south yet are also representative of the nation. In 2018, Smart Asset placed Charlotte as the 6th top destination for Millennials, and the city is at the top of the Forbes list of “best places to retire.”

Industry Variety 

Charlotte was named the 6th best place to start a business by Wallethub. Beyond being the 2nd largest banking hub in the US (after New York City), there are 291 Fortune 500 companies that call Charlotte home. The city is a leader in the banking, energy, transportation, healthcare and technology industry sectors, supported by 10 universities and colleges in the area. 

Healthy Economy 

Charlotte ranks No. 1 in “strongest housing recovery” and the local economy has bounced back to pre-recession levels. The city generates almost $15 billion in annual retail sales. Wages and business growth consistently out-pace national averages. Small businesses are thriving in Charlotte, and the city tied for 1st place in a 2019 Wallethub study on average growth in the number of small businesses.

Desirable Location & Quality of Life 

With its convenient location as home to the nation’s eighth busiest airport, Charlotte offers easy access to the global community. Residents are attracted by a variety of unique neighborhoods for living and entertainment, including many opportunities ranging from visual and performing arts to sports (5 professional teams) and a thriving craft beer industry.

Top-Notch Facilities for Focus Groups in Greater Charlotte 

The Voccii® headquarters are located in Charlotte, but we often travel to clients across the country to help them conduct market research. Wherever we are, we make it a point to partner with the best. For market research projects in Charlotte, we partner with AOC Research for reliable recruitment, outstanding facilities, and logistical support.

AOC offers top-notch facilities for researchers and their clients, including:

• Comfortable, private lounges 
• A secure office 
• Easy entry/exit with private access
• A variety of suites to accommodate small and large groups, one-on-one interviews, taste-tests, etc.
• Commercial kitchen for taste tests
• Great food catered from local, award-winning restaurants

As a qualitative research partner in any location, Voccii® will design a study that fits your unique market research needs, and we handle all logistics, from design to recruiting, moderation and reporting. Our number one goal is to help you achieve your market research goals and business objectives. 

Read our tips for running a successful focus group.