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We are VOCCII®, a premier market research firm based in Charlotte, North Carolina.

Through deep research and analysis, we uncover
data-driven insights to give you direction, confidence, and the power to make smarter business decisions.

Every project is customized to meet your business goals and answer your burning questions.

Free Consultation

  • What we do

    What we do

    Helping you build a better business

    As a business leader, your goal is to create competitive products and services that your customers will love. In-depth market knowledge could mean the difference between edging out the competition, or staying in second place.

    Through deep-dive research techniques, Voccii provides verifiable data to help you make the best decisions for your organization.

    Find out who your competition is. Learn who your customers are, what they want and where they hang out.

    Case Studies

  • Gayle Ireland

    Voccii Co Founder

    VOCCII® co-founder Gayle Ireland has over 30 years of market research experience on both the supplier and client side.

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  • Joann Barnard

    Voccii Senior Analyst

    Joann Barnard has an MBA and more than 20 years of market research experience as both supplier and client.

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  • Mary Johnson

    Voccii Senior Analyst

    Mary Johnson has more than 20 years’ experience in market research, communications, marketing, consulting, project management and customer service.

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Our process

How it works

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Setup Consultation

Schedule consultation here to get in touch with the Voccii team.

01

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Discuss Your Needs

We discuss your project needs in-depth so we can propose the best plan of action to reach your goal.

02

proposal

Receive Proposal

Receive a no-cost, no-obligation proposal (within 5 to 7 business days) including detailed steps, checkpoints, and total fees

03

Ready to Begin?

Lets Talk

Blogs

Latest News

July 28, 2023
Brand Loyalty

The Surging Tide of Brand Loyalty Among US Consumers in 2023

Brand loyalty has emerged as a dominant force among US consumers in 2023, with an overwhelming majority displaying a deep commitment to their favorite brands. The […]
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July 28, 2023
Holiday Shopping Trends

Unwrapping the 2023 Holiday Shopping Trends

We have been closely monitoring consumer behavior and shopping patterns to uncover the latest trends that will shape the 2023 holiday shopping season. As it is […]
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Let’s talk about your research needs.

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Free initial consultation