April 26, 2023
In the past couple of years, consumers have experienced changes in inflation, unemployment, gas and food prices, and interest rates, all of which send mixed messages […]
November 28, 2022
Gen Z is the group following on the heels of Millennials and as they enter into their 20’s, are becoming of greater interest on everyone’s radar […]
November 28, 2022
As we have seen since the 2020 holiday season, this year will continue to look different from previous years. Consumer behaviors are changing and evolving, leaving […]
April 21, 2022
Becoming a market research analyst is a great way to use your business and analytical skills to help companies understand and stay up to date with […]
April 21, 2022
It’s a common misconception that market research is only for big businesses with big budgets. In reality, though, market research is an essential part of any […]
April 21, 2022
Focus groups are a form of market research where a group of people are brought together to discuss a product or service. They’re often used as […]
October 18, 2021
What does your target audience really want? Market research is about finding the answer. While there are many useful methods, consumer panel research is a uniquely […]
October 5, 2021
The current worth of the manufacturing industry in the United states is about $5.9 trillion. And while market research is valuable – and frankly, necessary – […]
September 22, 2021
Market Research in the Retail Industry: 3 Use Cases Retail, especially e-commerce, is booming right now. Revenue from e-commerce in the United States amounted to 431.6 […]
September 6, 2021
In an increasingly competitive landscape, customer experience is often what sets brands apart. And improving customer experience ultimately means more sales and growth. Providing a great […]
August 24, 2021
You’ve probably heard about the death of third-party cookies, the “cookieless future,” and the growing importance of first-party data. Earlier this year, Google announced plans to […]
August 10, 2021
Data-driven marketing has been proven to increase ROI, which is why data is such an important resource for marketers today. The “right” type of data will […]
July 22, 2021
Rebranding is a normal part of doing business. Major brands from Netflix to Airbnb to Dunkin’ Donuts (now simply Dunkin’) have successfully rebranded in the past. […]
July 5, 2021
It’s an exciting time to be in the market research industry. Technologies and tools are constantly improving, and there’s more data available than ever before. Of […]
June 17, 2021
A stellar customer experience can take your company from good to great. Research from McKinsey suggests brands that can improve the customer journey will experience 10 […]
June 4, 2021
Market research data can drive ROI in almost every aspect of your business, from product design to customer service, marketing, sales, and even operations. Customer expectations […]
May 27, 2021
Capturing customers’ attention and business is harder than ever. In such a competitive market, standing out takes more than a cool product or reliable service. It […]
May 5, 2021
Privacy rules are getting stricter as protecting customer data becomes more important. Here’s what marketers can do to adapt and comply. Collecting user data for use […]
April 27, 2021
The term “agile” is a relatively new addition to the market research industry. The principles of agile philosophy stem from the software development industry, but now […]
April 6, 2021
Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
March 23, 2021
As Charlotte-based market research consultants, we have the opportunity to work with innovative local, national, and global brands. Great business conditions and relatively low cost of […]
March 5, 2021
As a market research firm in 2021, we’re data-focused. We have to be – It would be crazy to ignore the amount of information available. Verifiable […]
February 23, 2021
The better you understand your competitors, the better chance you have of beating them. It’s not a new concept, but when’s the last time you ran […]
February 9, 2021
Thanks to new technologies and changing global markets, digital marketing is one of the fastest-growing sectors in 2021. The market research industry is experiencing a similar […]
January 28, 2021
Great product design is about creating intuitive objects. A great product is appealing, easy to use, and may even change your customer’s life for the better. […]
January 5, 2021
If you find yourself trying to justify the ‘cost’ of marketing, stop right there. Always remember marketing is an investment, not a cost. We completely understand […]
December 22, 2020
These days, personalization is the name of the marketing game. Instead of casting a wide net, personalized marketing uses customer data to deliver a more one-to-one […]
December 4, 2020
We’re always watching industry trends. You could say it’s kinda ‘our thing’. When consumer needs shift, so do trends. Which has made 2020 an interesting year, […]
November 20, 2020
A product’s name is more than just a label. It’s the first impression on potential customers. It offers a window into your product’s use, value, and […]
November 5, 2020
Net promoter score® (NPS®) is one of the most widely used metrics for gauging customer loyalty and satisfaction. It helps you understand and track how their […]
October 20, 2020
We know everyone’s tired of hearing about COVID-19. If you never heard the words “unprecedented times” again, you’d be happy, right? We hear you….but this bears […]
October 2, 2020
The 2020 holiday season will look different from other years. Of course, none of us has a crystal ball, but the “COVID-19-effect” seems here to stay, […]
September 24, 2020
Data is so big today that they literally call it “Big Data”. Given the numerous advanced analytics tools available, companies can extract all kinds of information […]
September 7, 2020
Economic downturns and other crises can spur bad business decisions. Whether a pandemic, a recession, or other unforeseen circumstances, tough times often lead to changes. If […]
August 25, 2020
It’s never been easier to reach out to customers. Your website, Google reviews, email, and social media are all effective channels for customer interaction and requesting […]
August 11, 2020
“What should I look for in a market research company?” If that’s the first question that comes to mind when considering your options, you’re on the […]
July 21, 2020
“Facts are stubborn things — but statistics are pliable” – Mark Twain Every day a new data set—new studies with statistics about America’s consumption habits, our […]
July 8, 2020
What can market research do for your business? A lot, actually! Effective market research helps you identify your target customers, their buying habits and motivations, and […]
June 18, 2020
Buzzwords be damned. Innovation and adaptability are what separates the successful companies from the short-lived ones. Innovation is what took Arm & Hammer from a single […]
June 5, 2020
Product testing may be the single most important type of research your company ever conducts. Ensuring that your product becomes a top performer in a category […]
May 21, 2020
Today’s shoppers (especially millennials) buy “the experience” as much as they buy the actual product. The same goes for today’s employees. Workers place a high value […]
May 7, 2020
You can’t be everything to everyone. We all know this to be true: in our careers, our relationships, our communities, and of course, in our marketing. […]
April 25, 2020
If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age. Word-of-mouth […]
April 6, 2020
Even as families, businesses, and communities are trying their best to do “business as usual” – COVID-19 has changed our daily lives for the coming weeks. […]
March 17, 2020
Asking your customers what they think is key to improving business performance. Market research in the form of customer feedback can provide insight into product features, […]
March 3, 2020
How is your company going about your market research–Instagram polls? Customer satisfaction surveys? How’s that working out for you? To truly move the needle for your […]
February 18, 2020
Choosing a reputable market research company can be a challenge. You may have questions about cost, scope, and how to make the most of the partnership. […]
February 5, 2020
Women play an enormous role in the economy, and yet many companies struggle to effectively reach this powerful block of consumers. Strong market research has to […]
January 15, 2020
5 Common Market Research Myths Explained What if you could predict, with a large degree of accuracy, the success or failure of your next product? If […]
January 2, 2020
Using data analytics and market research to support well-informed business decisions is a sure-fire way to see positive results. In fact, nearly nine out of ten […]
December 23, 2019
A consumer panel is a group of people selected by a business or organization to provide opinions and feedback on products or services. Market researchers will […]
December 9, 2019
The market research industry has seen significant growth over the last five years and according to projections, that growth will continue. First Research, Inc. reports the […]
November 19, 2019
The first step in any research project is to determine your research needs. What are your goals and what questions are you trying to answer? Once […]
November 7, 2019
Sustainability has gained priority across nearly every industry, as consumers embrace making environmentally-friendly choices. According to a Nielsen Holdings study, 55% of respondents will pay extra […]
October 23, 2019
Many companies are choosing to do market research in Charlotte and for good reason. The “Queen City” is one of the country’s fastest-growing metropolises. Its vibrant […]
October 21, 2019
After your product has been released into the wild, it’s time to observe through market research. You’ve created something, but how does it work when people […]
September 24, 2019
So you’re ready to dive in and conduct market research. You’re excited to learn insights about your competitors, uncover your customers’ preferences, and unlock valuable consumer […]
September 9, 2019
We’ve all been there – standing in the wine aisle, paralyzed by a sea of Sauvignon. With a price point and flavor in mind and still […]
August 27, 2019
Focus groups are an immensely valuable tool for gathering feedback and ideas to improve a company’s product, service, or knowledge of their customers. Voccii® has over […]
August 15, 2019
Identifying essential data is key to a thriving business. It’s more than just a question of sales – although your sales will benefit. Harnessing commercially relevant […]
July 17, 2019
Market researchers use every tool in the shed to gather valuable information about customers. They listen on social media, send out email surveys, and ask for […]
July 3, 2019
If you’re launching a new business, developing a new product, or expanding your existing business, market research is critical to your success. Gathering and interpreting information […]
June 17, 2019
Online reviews have an effect on your brand’s reputation – and brand reputation has an effect on sales. Social media is one of the major ways […]
June 3, 2019
What do your consumers look like? Where do they shop? What type of music do they like? You may not think it matters, but it does. […]
May 20, 2019
There are many ways to do market research. However businesses mostly use a combination of the following common methods: surveys, focus groups, personal interviews, and product […]
May 6, 2019
A survey is a powerful tool for collecting research data. But there is a difference between a poor survey and a good one. A well-written survey […]
April 22, 2019
Data, information, insight… What’s the difference? For those of us that work in research and analytics, this seems like a silly question. We’re up to our […]
April 9, 2019
Finding the appropriate respondents for your research matters. You can ask questions all day, but it won’t get you anywhere if you’re asking the wrong people. […]
March 19, 2019
Are the departments across your company talking to each other? Does each of them know what the other is up to? They should. What are information […]
March 5, 2019
Product design research can mean the difference between a good product and a great one. Going from good to great can put you ahead of competitors […]
February 18, 2019
If you’re like most content marketers, you’re always on the lookout for new and fresh content ideas. If your company has recently performed market research, customer […]
February 5, 2019
Before you can make money selling a new product or service, you need to answer some big questions. Who will you sell to? Do those people […]
January 21, 2019
Whether you’re a marketer trying to sell your CEO on the value of a sports sponsorship or a sports entity hoping to entice sponsors – you’ve […]
January 7, 2019
It’s hard to imagine a product that’s plainer, more vanilla, more boring than paper. The longest shelves in any office supply store are dedicated to plain […]
December 17, 2018
We’re all for doing-it-yourself – when it makes sense. If you can fix your own water heater and save some money, more power to you. And […]
December 3, 2018
There was a time when agency creative directors and researchers never spoke. Didn’t even shake hands. But in today’s data-driven marketing world, that kind of attitude […]
November 19, 2018
Market analysis is key to understanding your customers and your competitors. It provides you with insights that can help drive better business planning and strategy. Just […]
November 5, 2018
Good packaging is vital for any brand with a product to sell. But what makes retail packaging “good”? Trends in packaging come and go and sometimes, […]
October 22, 2018
Market research. Do I really need it? Do I need it now? What kind of ROI can I expect? If you’ve asked yourself these questions, you’re […]
October 8, 2018
Your rivals actually push you to be better. Remember when Snapchat exploded onto the social media scene? They made a huge splash with younger users and […]
September 27, 2018
Market research drives smart business decisions and improves product strategy. It’s particularly beneficial when launching a new product, refining customer targeting, discovering more lucrative buyer profiles, […]
September 16, 2018
In order to market to a population, you first need to understand them. This has never been more true than with millennials. You might be thinking […]
September 6, 2018
You probably already know market research provides detailed and relevant information on things like consumer wants, needs, and spending behaviors. It’s the basis for competitor profiles […]
September 6, 2018
Depending on who you ask, the product failure rate for consumer packaged goods (CPG) is anywhere between 70 – 90%. The healthcare industry fares a little […]