Blog

December 3, 2018

Data-Driven Marketing – 3 Real Life Examples of How Data Fuels Creative Decisions

There was a time when agency creative directors and researchers never spoke. Didn’t even shake hands. But in today’s data-driven marketing world, that kind of attitude […]
November 19, 2018
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Top Mistakes that Derail Market Research (and How to Avoid Them)

Market analysis is key to understanding your customers and your competitors. It provides you with insights that can help drive better business planning and strategy. Just […]
November 5, 2018
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30 Years of Research Reveals Best Practices in Retail Packaging

Good packaging is vital for any brand with a product to sell. But what makes retail packaging “good”? Trends in packaging come and go and sometimes, […]
October 22, 2018

6 Signs You Might Need Market Research

Market research. Do I really need it? Do I need it now? What kind of ROI can I expect? If you’ve asked yourself these questions, you’re […]
October 8, 2018

Do You Know Who Your Competitors Are (And Why Should You Care)?

Your rivals actually push you to be better. Remember when Snapchat exploded onto the social media scene? They made a huge splash with younger users and […]
September 27, 2018

Top 5 Benefits of Market Research

Market research drives smart business decisions and improves product strategy. It’s particularly beneficial when launching a new product, refining customer targeting, discovering more lucrative buyer profiles, […]
September 16, 2018

Marketing to Millennials – What the Data Tells Us

In order to market to a population, you first need to understand them. This has never been more true than with millennials. You might be thinking […]
September 6, 2018

5 Ways Market Research Can Save You Money

You probably already know market research provides detailed and relevant information on things like consumer wants, needs, and spending behaviors. It’s the basis for competitor profiles […]
September 6, 2018

How to Use Research for a Successful Product Launch

Depending on who you ask, the product failure rate for consumer packaged goods (CPG) is anywhere between 70 – 90%.  The healthcare industry fares a little […]

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