Blog

September 24, 2019
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Why Primary Research is Essential to Business Projects

So you’re ready to dive in and conduct market research. You’re excited to learn insights about your competitors, uncover your customers’ preferences, and unlock valuable consumer […]
September 9, 2019
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The Secret to Selling Wine is an Enticing Label (Why Product Packaging Matters)

We’ve all been there – standing in the wine aisle, paralyzed by a sea of Sauvignon. With a price point and flavor in mind and still […]
August 27, 2019

How to Run a Successful Focus Group

Focus groups are an immensely valuable tool for gathering feedback and ideas to improve a company’s product, service, or knowledge of their customers.  Voccii has over […]
August 15, 2019

Have You Thought About These 9 Key Sales and Marketing Analytics?

Identifying essential data is key to a thriving business. It’s more than just a question of sales – although your sales will benefit. Harnessing commercially relevant […]
July 17, 2019
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Using Customer Service Teams in Market Research Initiatives

Market researchers use every tool in the shed to gather valuable information about customers. They listen on social media, send out email surveys, and ask for […]
July 3, 2019
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Market Research Methods (Primary vs Secondary Research)

If you’re launching a new business, developing a new product, or expanding your existing business, market research is critical to your success. Gathering and interpreting information […]
June 17, 2019
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How to Make Negative Feedback Work to Your Brand’s Advantage

Online reviews have an effect on your brand’s reputation – and brand reputation has an effect on sales.  Social media is one of the major ways […]
June 3, 2019
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4 Things Smart Consumer Research Can Teach You

What do your consumers look like? Where do they shop? What type of music do they like? You may not think it matters, but it does. […]
May 20, 2019
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Common Market Research Methods

There are many ways to do market research. However businesses mostly use a combination of the following common methods: surveys, focus groups, personal interviews, and product […]
May 6, 2019
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How to Create a Great Survey that Gets Results

A survey is a powerful tool for collecting research data. But there is a difference between a poor survey and a good one. A well-written survey […]
April 22, 2019
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Data vs Information vs Insight

Data, information, insight… What’s the difference? For those of us that work in research and analytics, this seems like a silly question. We’re up to our […]
April 9, 2019
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Finding the Right Respondents for Research

Finding the appropriate respondents for your research matters. You can ask questions all day, but it won’t get you anywhere if you’re asking the wrong people. […]
March 19, 2019

How Information Silos are Hurting Your Business

Are the departments across your company talking to each other? Does each of them know what the other is up to? They should.   What are […]
March 5, 2019

How Field Research Leads to Better Product Design

Product design research can mean the difference between a good product and a great one. Going from good to great can put you ahead of competitors […]
February 18, 2019

Get More from Your Research – How to Use Your Insights as Content Marketing Materials

If you’re like most content marketers, you’re always on the lookout for new and fresh content ideas. If your company has recently performed market research, customer […]
February 5, 2019

Quick Guide to Determining Your Market Demand

Before you can make money selling a new product or service, you need to answer some big questions. Who will you sell to? Do those people […]
January 21, 2019
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Keeping Score – Measuring ROI in Your Sports Sponsorship Program

Whether you’re a marketer trying to sell your CEO on the value of a sports sponsorship or a sports entity hoping to entice sponsors – you’ve […]
January 7, 2019

How to Sell a Boring Product: Finding Brand Differentiators Where You Least Expect Them

It’s hard to imagine a product that’s plainer, more vanilla, more boring than paper. The longest shelves in any office supply store are dedicated to plain […]
December 17, 2018

Now Tell Me the Truth – Top 10 Reasons to Use a Market Research Company

We’re all for doing-it-yourself – when it makes sense. If you can fix your own water heater and save some money, more power to you. And […]
December 3, 2018

Data-Driven Marketing – 3 Real Life Examples of How Data Fuels Creative Decisions

There was a time when agency creative directors and researchers never spoke. Didn’t even shake hands. But in today’s data-driven marketing world, that kind of attitude […]
November 19, 2018
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Top Mistakes that Derail Market Research (and How to Avoid Them)

Market analysis is key to understanding your customers and your competitors. It provides you with insights that can help drive better business planning and strategy. Just […]
November 5, 2018
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30 Years of Research Reveals Best Practices in Retail Packaging

Good packaging is vital for any brand with a product to sell. But what makes retail packaging “good”? Trends in packaging come and go and sometimes, […]
October 22, 2018

6 Signs You Might Need Market Research

Market research. Do I really need it? Do I need it now? What kind of ROI can I expect? If you’ve asked yourself these questions, you’re […]
October 8, 2018

Do You Know Who Your Competitors Are (And Why Should You Care)?

Your rivals actually push you to be better. Remember when Snapchat exploded onto the social media scene? They made a huge splash with younger users and […]
September 27, 2018

Top 5 Benefits of Market Research

Market research drives smart business decisions and improves product strategy. It’s particularly beneficial when launching a new product, refining customer targeting, discovering more lucrative buyer profiles, […]
September 16, 2018

Marketing to Millennials – What the Data Tells Us

In order to market to a population, you first need to understand them. This has never been more true than with millennials. You might be thinking […]
September 6, 2018

5 Ways Market Research Can Save You Money

You probably already know market research provides detailed and relevant information on things like consumer wants, needs, and spending behaviors. It’s the basis for competitor profiles […]
September 6, 2018

How to Use Research for a Successful Product Launch

Depending on who you ask, the product failure rate for consumer packaged goods (CPG) is anywhere between 70 – 90%.  The healthcare industry fares a little […]

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