competitive intelligence
- All
- Branding
- Business Operations
- Case Studies
- competitive intelligence
- Consumer Packaged Goods
- Consumer Panels
- Content Marketing
- Customer Experience
- Customer Loyalty
- Data-Driven Marketing
- Focus Groups
- Market Research
- Market Segmentation
- Marketing Strategy
- Millennials
- Process Improvement
- Product Design
- Product Launch
- Product Naming
- Research Methodology
- Research Tips
- Retail Packaging
- Sports Marketing
- Target Marketing
- Trends
- Uncategorized
- Virtual Research Strategies
October 18, 2021
What does your target audience really want? Market research is about finding the answer. While there are many useful methods, consumer panel research is a uniquely […]
October 5, 2021
The current worth of the manufacturing industry in the United states is about $5.9 trillion. And while market research is valuable – and frankly, necessary – […]
August 24, 2021
You’ve probably heard about the death of third-party cookies, the “cookieless future,” and the growing importance of first-party data. Earlier this year, Google announced plans to […]
August 10, 2021
Data-driven marketing has been proven to increase ROI, which is why data is such an important resource for marketers today. The “right” type of data will […]
July 22, 2021
Rebranding is a normal part of doing business. Major brands from Netflix to Airbnb to Dunkin’ Donuts (now simply Dunkin’) have successfully rebranded in the past. […]
May 27, 2021
Capturing customers’ attention and business is harder than ever. In such a competitive market, standing out takes more than a cool product or reliable service. It […]
April 6, 2021
Getting into your customers’ minds is a key goal of online market research. But if market research is done after the fact, participants have to try […]
March 23, 2021
As Charlotte-based market research consultants, we have the opportunity to work with innovative local, national, and global brands. Great business conditions and relatively low cost of […]
February 23, 2021
The better you understand your competitors, the better chance you have of beating them. It’s not a new concept, but when’s the last time you ran […]