If the new wave of Instagram influencers is proof of anything, it’s that word-of-mouth marketing is still as relevant as ever in the digital age.
Word-of-mouth marketing takes many forms – reviews, testimonials, social media comments, and between friends and family at the dinner table. Today’s consumers rely on word of mouth more than ever -78% of consumers trust information about brands that they get from friends and family, according to Kantar Media.
In the marketing world, that person who sings your praises to anyone who will listen is called a brand advocate, and he or she is a valuable player in your success. Brand advocates are critical to shaping the way brands communicate with and earn the loyalty of consumers.
In this post, we cover three strategies for converting your customers into brand advocates.
Your first step is identifying those customers who are die-hard fans. You know the type – your loyal customers who show up for their daily latte or regularly praise you on social media.
Aside from the handful that comes to mind, how do you find other potential brand advocates?
Relationship marketing is key for brands today. When customers trust you, you’re able to connect with influencers, harness user-generated content, and drive brand loyalty. How do you go about building genuine relationships with your customers?
When it comes to word-of-mouth, the negative is usually louder than the positive. People are 21% more likely to leave a negative review than a positive one, and a whopping 94% of consumers stay away from companies based on bad reviews.
Brands that go above and beyond for their customers with stellar service and customized experiences can be the exception to this rule. Your goal should be to deliver service so great, your fans want to shout it from the rooftops. So how do you accomplish this?
Thoughtfully engaging with your audience goes a long way, and brand advocates can launch your business into the next level of success. Need help converting your customers to loyal advocates? Reach out today for a consultation.